Pi2 is the Singapore trading entity for the creative activities of Paul Russell, offering boutique strategic B2B and B2c communications.

This offering also includes Corporate Photography and Audio Video Production at Calamity Studios Sdn Bhd, Kuala Lumpur.

One of Paul's clients once summarised him as the "Swiss Army Knife of creative work", although he prefers to think of himself as a problem solver. He thinks clearly and strategically, and carries the execution right through to the end. Every client enjoys the benefits of his experienced, lateral thinking, fast turnaround with an international standard of creative work, and zero bureaucracy.

Paul took a two year sabbatical in 2011-12 to relocate and refocus his creative output towards video. He is now currently based in Kuala Lumpur, capable of reaching anywhere in South East Asia in a few hours. He deliberately keeps his client list small and dedicated so that he can concentrate on worthwhile projects, like the one below.